By Jack Palos at January 30 2020 02:46:06
So How Should I Use A Sample Business Proposal? We genuinely believe that using a sample business proposal is not a good idea unless you are only looking for a structural outline. Even in this case you would need to scan a fairly broad cross section of examples to get a representative sample to form an independent opinion. There is nothing more frustrating than a pitch which doesn't flow and where the entrepreneur is clearly "winging it". We have rejected more pitches for this reason than any other.
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.
Next, add topic pages that show you understand the needs of your client or the program. Depending on how large the proposed scope of work is, you may or may not need to precede the detailed pages with a brief summary. This summary section (often just a page or two) is normally called an Executive Summary for corporate clients, or a Client Summary for a less formal project. Now, proceed to describe the specific prospective client's requirements, goals, and desires. This is not yet the place where you talk about yourself. This section is all about the client or community to be served (such as when asking for funding for a community project). Use templates such as Needs Assessment, Goals and Objectives, Benefits, and Community.
They lead to entrepreneurs skimming over the research component leading to a proposal that is disjointed and fails to make a cohesive business case. Having a sample business proposal as a guide detracts from the entrepreneur engaging fully in the business planning process in that they will have only a cursory understanding of the finer details of their proposal. It will not prepare the entrepreneur for detailed questioning around their business strategy and by association their financial projections. We have seen this all too often in presentations for equity finance. It is glaringly obvious when someone does not understand the proposal intimately and this devastates credibility and trust, virtually nullifying your chances of convincing an investor to part with their cash.