By Clifford Contreras at January 23 2020 12:42:14
As a general rule to prepare for writing any kind of proposal, your first step should be to consider who will be reading your proposal. Gather information about the organization you're pitching to so that you can present a proposal tailored to your readers. Yes, that might take more effort than writing a generic version, but you will be rewarded by crafting a tailored proposal that is much more likely to be accepted.
After you have all the writing done, it's time to focus on making your proposal look good with some color and graphics. You can use colored page borders, use custom bullet points or distinctive fonts, and include your company logo. Don't go overboard or get too fancy, though, or your message may get lost among the visual distractions.
They lead to entrepreneurs skimming over the research component leading to a proposal that is disjointed and fails to make a cohesive business case. Having a sample business proposal as a guide detracts from the entrepreneur engaging fully in the business planning process in that they will have only a cursory understanding of the finer details of their proposal. It will not prepare the entrepreneur for detailed questioning around their business strategy and by association their financial projections. We have seen this all too often in presentations for equity finance. It is glaringly obvious when someone does not understand the proposal intimately and this devastates credibility and trust, virtually nullifying your chances of convincing an investor to part with their cash.
Don't send your proposal out before you proofread all the pages. Remember that spell check cannot catch words that are correctly spelled but misused. It's always a good idea to enlist someone who doesn't know your work to do a final proofing pass, because all writers miss errors in their own work. Finally, save your proposal and then deliver it to your potential client or funder. The best delivery method will depend on your relationship with the recipient. It's common to email a PDF file to a client, but you may want to make a personal effort and hand deliver a printed proposal to show you're willing to go that extra mile.