By Clifford Contreras at March 03 2020 20:40:04
Finally, to wrap up your proposal, persuade your client or funder that you are the right choice for the job by adding pages like About Us / Company History, Capabilities, Our Clients, References, Credentials, Awards, and Testimonials. Include everything you need to convince your client or funder that you can be trusted to deliver on your promises. Conclude your proposal with a call to action: ask for the client's business or support, tell the customer where to subscribe or purchase your goods or services, or request a meeting for further discussion.
How Will The Audience Know That I have Used A Sample? This is a common question we get asked and while we cannot speak for the entire investment community we can refer to our own experience as investors and former bankers. Here is a list of the top ten reasons why it is obvious that a sample has been used: Executive Summary is dull and formulaic without communicating why we should invest. Market information doesn't align with the specific demographics relating to the proposal or is obsolete. Entrepreneur's knowledge of the market dynamics is sketchy under questioning and it is clear that what they have written in the proposal is the sum total of their knowledge on the subject.
To pitch a project such as a public center or putting a gym inside your business, you'll want pages with titles like Benefits, Features, Recommendations, and Installation Schedule. Are you pitching the next hot health product, trying to persuade a company to carry it in their inventory? Show how they will benefit from carrying your new product by including pages explaining Benefits, Features, Return on Investment, and your Wholesale Price List. Maybe you are trying to license your new product idea for someone else to produce. If that's the case, you should include topics like Market Share, Patents, Trademarks, Licensing, Manufacturing, and Distribution.
The only time we would recommend using a sample business proposal is if you are approaching a bank for finance and they provide an example of what they would like to see. However, banks don't provide samples, they provide templates, which is basically them trying to educate entrepreneurs before they apply for finance. In this case this is the bank endorsing a structure for the proposal so it is OK. It still leaves all the blanks to fill in though so it isn't really a full solution to your problem.