By Clifford Contreras at January 23 2020 16:29:24
Information around target customers is not based in empirical fact, more observational opinion. Competitor Analysis is obsolete and doesn't track minor competitors or industry trends that could present opportunities. The business strategy doesn't intuitively line up with the financial projections of the business. Financial anomalies are frequent. The level of analysis in the financial section is low. Elevator analysis (only observational comments) is a glaring sign that no detailed analysis has been undertaken. The language style in the business proposal is inconsistent and in different tenses. The structure of the business proposal in terms of the content lay out does not flow intuitively. Think trying to fit a square peg into a circle! The proposal doesn't make a definite conclusion or sound argument to invest (or lend). The lack of analysis leads to inadequate risk mitigation leaving many questions unasnwered.
As a general rule to prepare for writing any kind of proposal, your first step should be to consider who will be reading your proposal. Gather information about the organization you're pitching to so that you can present a proposal tailored to your readers. Yes, that might take more effort than writing a generic version, but you will be rewarded by crafting a tailored proposal that is much more likely to be accepted.
To pitch a project such as a public center or putting a gym inside your business, you'll want pages with titles like Benefits, Features, Recommendations, and Installation Schedule. Are you pitching the next hot health product, trying to persuade a company to carry it in their inventory? Show how they will benefit from carrying your new product by including pages explaining Benefits, Features, Return on Investment, and your Wholesale Price List. Maybe you are trying to license your new product idea for someone else to produce. If that's the case, you should include topics like Market Share, Patents, Trademarks, Licensing, Manufacturing, and Distribution.
After you have the information in hand, writing the proposal will be reasonably straightforward. That's because proposals that offer services, regardless of the type of services, follow a similar structure: first comes the introduction, then a summary of the needs, followed by descriptions of the services offered, as well as details and costs. Then the proposal concludes with information about the service provider, such as relevant experience, credentials, and capabilities.