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By Jack Palos at January 28 2020 08:54:16

As a general rule to prepare for writing any kind of proposal, your first step should be to consider who will be reading your proposal. Gather information about the organization you're pitching to so that you can present a proposal tailored to your readers. Yes, that might take more effort than writing a generic version, but you will be rewarded by crafting a tailored proposal that is much more likely to be accepted.

To pitch a project such as a public center or putting a gym inside your business, you'll want pages with titles like Benefits, Features, Recommendations, and Installation Schedule. Are you pitching the next hot health product, trying to persuade a company to carry it in their inventory? Show how they will benefit from carrying your new product by including pages explaining Benefits, Features, Return on Investment, and your Wholesale Price List. Maybe you are trying to license your new product idea for someone else to produce. If that's the case, you should include topics like Market Share, Patents, Trademarks, Licensing, Manufacturing, and Distribution.

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What is The Solution? This might all seem a little bleak but there is an easy solution to this dilemma and it demands a little more of your time and effort in return for a deeper understanding of your business. You have to learn to write a business proposal rather than using a sample business proposal to take a short cut. Don't do the latter as it will make the experience of approaching investors and financiers unnecessarily painful and will dilute your experience of creating your vision from scratch and your strategic understanding of your own business. Plus, you will be found out!

Next, add topic pages that show you understand the needs of your client or the program. Depending on how large the proposed scope of work is, you may or may not need to precede the detailed pages with a brief summary. This summary section (often just a page or two) is normally called an Executive Summary for corporate clients, or a Client Summary for a less formal project. Now, proceed to describe the specific prospective client's requirements, goals, and desires. This is not yet the place where you talk about yourself. This section is all about the client or community to be served (such as when asking for funding for a community project). Use templates such as Needs Assessment, Goals and Objectives, Benefits, and Community.

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