By Jack Palos at January 28 2020 10:57:36
Next, add topic pages that show you understand the needs of your client or the program. Depending on how large the proposed scope of work is, you may or may not need to precede the detailed pages with a brief summary. This summary section (often just a page or two) is normally called an Executive Summary for corporate clients, or a Client Summary for a less formal project. Now, proceed to describe the specific prospective client's requirements, goals, and desires. This is not yet the place where you talk about yourself. This section is all about the client or community to be served (such as when asking for funding for a community project). Use templates such as Needs Assessment, Goals and Objectives, Benefits, and Community.
To propose a partnership with another company for a mutually beneficial business arrangement, show how the partnership will benefit both parties (mostly focusing on the partner). Use templates such as Amenities, Cost/Benefit Analysis, Strategic Position, Competitive Analysis, and so on. A good example of a partnership would be an adventure tour service provider pitching an arrangement with a local hotel. Marketing a sports company or team? Then you'll include topic pages with titles like Marketing Plan, Market and Audience, Sales Plan, and so on. If you are writing a business plan to start or expand a business, include financial details with topics like Funding Request, Repayment Plan, Location Analysis, Competitive Analysis, Budget, Cash Flow, Balance Sheet, Company Operations, etc.
Finally, to wrap up your proposal, persuade your client or funder that you are the right choice for the job by adding pages like About Us / Company History, Capabilities, Our Clients, References, Credentials, Awards, and Testimonials. Include everything you need to convince your client or funder that you can be trusted to deliver on your promises. Conclude your proposal with a call to action: ask for the client's business or support, tell the customer where to subscribe or purchase your goods or services, or request a meeting for further discussion.
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.