By Constance Morris at January 31 2020 02:56:48
After you have all the writing done, it's time to focus on making your proposal look good with some color and graphics. You can use colored page borders, use custom bullet points or distinctive fonts, and include your company logo. Don't go overboard or get too fancy, though, or your message may get lost among the visual distractions.
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.
The only time we would recommend using a sample business proposal is if you are approaching a bank for finance and they provide an example of what they would like to see. However, banks don't provide samples, they provide templates, which is basically them trying to educate entrepreneurs before they apply for finance. In this case this is the bank endorsing a structure for the proposal so it is OK. It still leaves all the blanks to fill in though so it isn't really a full solution to your problem.
How Will The Audience Know That I have Used A Sample? This is a common question we get asked and while we cannot speak for the entire investment community we can refer to our own experience as investors and former bankers. Here is a list of the top ten reasons why it is obvious that a sample has been used: Executive Summary is dull and formulaic without communicating why we should invest. Market information doesn't align with the specific demographics relating to the proposal or is obsolete. Entrepreneur's knowledge of the market dynamics is sketchy under questioning and it is clear that what they have written in the proposal is the sum total of their knowledge on the subject.