By Felix Stapleton at February 16 2020 09:17:10
Next, add topic pages that show you understand the needs of your client or the program. Depending on how large the proposed scope of work is, you may or may not need to precede the detailed pages with a brief summary. This summary section (often just a page or two) is normally called an Executive Summary for corporate clients, or a Client Summary for a less formal project. Now, proceed to describe the specific prospective client's requirements, goals, and desires. This is not yet the place where you talk about yourself. This section is all about the client or community to be served (such as when asking for funding for a community project). Use templates such as Needs Assessment, Goals and Objectives, Benefits, and Community.
They lead to entrepreneurs skimming over the research component leading to a proposal that is disjointed and fails to make a cohesive business case. Having a sample business proposal as a guide detracts from the entrepreneur engaging fully in the business planning process in that they will have only a cursory understanding of the finer details of their proposal. It will not prepare the entrepreneur for detailed questioning around their business strategy and by association their financial projections. We have seen this all too often in presentations for equity finance. It is glaringly obvious when someone does not understand the proposal intimately and this devastates credibility and trust, virtually nullifying your chances of convincing an investor to part with their cash.
The next section of the proposal focuses on the details of the services or project you are proposing. Describe the goods and services you are offering, how a project will be built and managed, the costs and benefits, and so on. If you are pitching your health club or gym services, include topics such as Services Provided, Services Cost Summary, Options, Packages, Classes, Facilities, Equipment and so on. If you are asking for funding or support for a youth sports program, you'll want topics such as Funding Request, Use of Funds, Facilities, Equipment, Programs and Activities, Approach, Coaching, Training Plan, and so on.
How Will The Audience Know That I have Used A Sample? This is a common question we get asked and while we cannot speak for the entire investment community we can refer to our own experience as investors and former bankers. Here is a list of the top ten reasons why it is obvious that a sample has been used: Executive Summary is dull and formulaic without communicating why we should invest. Market information doesn't align with the specific demographics relating to the proposal or is obsolete. Entrepreneur's knowledge of the market dynamics is sketchy under questioning and it is clear that what they have written in the proposal is the sum total of their knowledge on the subject.