By John Tellis at January 24 2020 20:36:49
The next section of the proposal focuses on the details of the services or project you are proposing. Describe the goods and services you are offering, how a project will be built and managed, the costs and benefits, and so on. If you are pitching your health club or gym services, include topics such as Services Provided, Services Cost Summary, Options, Packages, Classes, Facilities, Equipment and so on. If you are asking for funding or support for a youth sports program, you'll want topics such as Funding Request, Use of Funds, Facilities, Equipment, Programs and Activities, Approach, Coaching, Training Plan, and so on.
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.
Information around target customers is not based in empirical fact, more observational opinion. Competitor Analysis is obsolete and doesn't track minor competitors or industry trends that could present opportunities. The business strategy doesn't intuitively line up with the financial projections of the business. Financial anomalies are frequent. The level of analysis in the financial section is low. Elevator analysis (only observational comments) is a glaring sign that no detailed analysis has been undertaken. The language style in the business proposal is inconsistent and in different tenses. The structure of the business proposal in terms of the content lay out does not flow intuitively. Think trying to fit a square peg into a circle! The proposal doesn't make a definite conclusion or sound argument to invest (or lend). The lack of analysis leads to inadequate risk mitigation leaving many questions unasnwered.
How Will The Audience Know That I have Used A Sample? This is a common question we get asked and while we cannot speak for the entire investment community we can refer to our own experience as investors and former bankers. Here is a list of the top ten reasons why it is obvious that a sample has been used: Executive Summary is dull and formulaic without communicating why we should invest. Market information doesn't align with the specific demographics relating to the proposal or is obsolete. Entrepreneur's knowledge of the market dynamics is sketchy under questioning and it is clear that what they have written in the proposal is the sum total of their knowledge on the subject.