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How To Write A Business Development Proposal

Starting Business How To Write Development Proposal Creating Strategic Plan A Lawyer

By John Tellis at March 03 2020 10:23:19

There are too many people on the Internet these days offering quick fix solutions or shortcuts to preparing business proposals to attract funding. On balance these solutions are not adequate to get you funding. Here's why: They encourage entrepreneurs to use other people's business proposals as a template that dilutes the originality and can lead to the inclusion of data that is irrelevant.

To propose a partnership with another company for a mutually beneficial business arrangement, show how the partnership will benefit both parties (mostly focusing on the partner). Use templates such as Amenities, Cost/Benefit Analysis, Strategic Position, Competitive Analysis, and so on. A good example of a partnership would be an adventure tour service provider pitching an arrangement with a local hotel. Marketing a sports company or team? Then you'll include topic pages with titles like Marketing Plan, Market and Audience, Sales Plan, and so on. If you are writing a business plan to start or expand a business, include financial details with topics like Funding Request, Repayment Plan, Location Analysis, Competitive Analysis, Budget, Cash Flow, Balance Sheet, Company Operations, etc.

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To pitch a project such as a public center or putting a gym inside your business, you'll want pages with titles like Benefits, Features, Recommendations, and Installation Schedule. Are you pitching the next hot health product, trying to persuade a company to carry it in their inventory? Show how they will benefit from carrying your new product by including pages explaining Benefits, Features, Return on Investment, and your Wholesale Price List. Maybe you are trying to license your new product idea for someone else to produce. If that's the case, you should include topics like Market Share, Patents, Trademarks, Licensing, Manufacturing, and Distribution.

Information around target customers is not based in empirical fact, more observational opinion. Competitor Analysis is obsolete and doesn't track minor competitors or industry trends that could present opportunities. The business strategy doesn't intuitively line up with the financial projections of the business. Financial anomalies are frequent. The level of analysis in the financial section is low. Elevator analysis (only observational comments) is a glaring sign that no detailed analysis has been undertaken. The language style in the business proposal is inconsistent and in different tenses. The structure of the business proposal in terms of the content lay out does not flow intuitively. Think trying to fit a square peg into a circle! The proposal doesn't make a definite conclusion or sound argument to invest (or lend). The lack of analysis leads to inadequate risk mitigation leaving many questions unasnwered.

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