How To Write A Business Development Proposal
By John Tellis at March 03 2020 10:23:19
After you have all the writing done, it's time to focus on making your proposal look good with some color and graphics. You can use colored page borders, use custom bullet points or distinctive fonts, and include your company logo. Don't go overboard or get too fancy, though, or your message may get lost among the visual distractions.
You're probably more into action than writing. Never written a proposal before? Don't worry. Crafting a business proposal might seem like a formidable task, but it doesn't have to be. Resources right in front of you can show you how to introduce yourself, highlight your services or project, outline your costs, and help your clients understand you are the person who will make it happen. Here's the key: you don't have to start from scratch, staring a blank page on your computer. You'll find it more efficient to begin with pre_written topics and similar sample proposals to help you write your own winning proposal as quickly as possible.
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To propose a partnership with another company for a mutually beneficial business arrangement, show how the partnership will benefit both parties (mostly focusing on the partner). Use templates such as Amenities, Cost/Benefit Analysis, Strategic Position, Competitive Analysis, and so on. A good example of a partnership would be an adventure tour service provider pitching an arrangement with a local hotel. Marketing a sports company or team? Then you'll include topic pages with titles like Marketing Plan, Market and Audience, Sales Plan, and so on. If you are writing a business plan to start or expand a business, include financial details with topics like Funding Request, Repayment Plan, Location Analysis, Competitive Analysis, Budget, Cash Flow, Balance Sheet, Company Operations, etc.
Next, add topic pages that show you understand the needs of your client or the program. Depending on how large the proposed scope of work is, you may or may not need to precede the detailed pages with a brief summary. This summary section (often just a page or two) is normally called an Executive Summary for corporate clients, or a Client Summary for a less formal project. Now, proceed to describe the specific prospective client's requirements, goals, and desires. This is not yet the place where you talk about yourself. This section is all about the client or community to be served (such as when asking for funding for a community project). Use templates such as Needs Assessment, Goals and Objectives, Benefits, and Community.
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