By James Harris at February 02 2020 13:32:11
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.
What is The Solution? This might all seem a little bleak but there is an easy solution to this dilemma and it demands a little more of your time and effort in return for a deeper understanding of your business. You have to learn to write a business proposal rather than using a sample business proposal to take a short cut. Don't do the latter as it will make the experience of approaching investors and financiers unnecessarily painful and will dilute your experience of creating your vision from scratch and your strategic understanding of your own business. Plus, you will be found out!
The only time we would recommend using a sample business proposal is if you are approaching a bank for finance and they provide an example of what they would like to see. However, banks don't provide samples, they provide templates, which is basically them trying to educate entrepreneurs before they apply for finance. In this case this is the bank endorsing a structure for the proposal so it is OK. It still leaves all the blanks to fill in though so it isn't really a full solution to your problem.
Information around target customers is not based in empirical fact, more observational opinion. Competitor Analysis is obsolete and doesn't track minor competitors or industry trends that could present opportunities. The business strategy doesn't intuitively line up with the financial projections of the business. Financial anomalies are frequent. The level of analysis in the financial section is low. Elevator analysis (only observational comments) is a glaring sign that no detailed analysis has been undertaken. The language style in the business proposal is inconsistent and in different tenses. The structure of the business proposal in terms of the content lay out does not flow intuitively. Think trying to fit a square peg into a circle! The proposal doesn't make a definite conclusion or sound argument to invest (or lend). The lack of analysis leads to inadequate risk mitigation leaving many questions unasnwered.