By Jennifer Clark at March 11 2020 09:18:57
The truth is that it is not rocket science. Even a working knowledge of the key focal points will improve your finished product greatly. Writing a business proposal is a logical process which can't be done is 8 hours or completed in 1 day, at least not if you hope to truly understand it and communicate it effectively to external parties. In actual fact writing a business proposal is a very rewarding experience and if you are serious about starting a business and attracting funding into that business there will be associated pressure to perform well. Going through the business planning process will train you to be a more pro active and strategic business person and will ultimately improve your chances of making your vision a reality by analysing your business properly and consistently.
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.
Don't send your proposal out before you proofread all the pages. Remember that spell check cannot catch words that are correctly spelled but misused. It's always a good idea to enlist someone who doesn't know your work to do a final proofing pass, because all writers miss errors in their own work. Finally, save your proposal and then deliver it to your potential client or funder. The best delivery method will depend on your relationship with the recipient. It's common to email a PDF file to a client, but you may want to make a personal effort and hand deliver a printed proposal to show you're willing to go that extra mile.
There are many very good examples of sample business proposals on the Internet, but there are also some scarily bad examples being held up as first class efforts. Having spent the last 20 years as a professional banker and investor I can say this with some degree of confidence. The bottom line is that even if you do manage to stumble upon a great example it won't be relevant to your unique business or the market dynamics that pertain to your business idea. The parties who will assess your proposal and decide whether to invest are generally well trained and experienced. They read hundreds of these documents every month and can spot a copy and paste job a mile a way.