By Clifford Contreras at January 28 2020 20:05:14
To pitch a project such as a public center or putting a gym inside your business, you'll want pages with titles like Benefits, Features, Recommendations, and Installation Schedule. Are you pitching the next hot health product, trying to persuade a company to carry it in their inventory? Show how they will benefit from carrying your new product by including pages explaining Benefits, Features, Return on Investment, and your Wholesale Price List. Maybe you are trying to license your new product idea for someone else to produce. If that's the case, you should include topics like Market Share, Patents, Trademarks, Licensing, Manufacturing, and Distribution.
After you have all the writing done, it's time to focus on making your proposal look good with some color and graphics. You can use colored page borders, use custom bullet points or distinctive fonts, and include your company logo. Don't go overboard or get too fancy, though, or your message may get lost among the visual distractions.
To propose a partnership with another company for a mutually beneficial business arrangement, show how the partnership will benefit both parties (mostly focusing on the partner). Use templates such as Amenities, Cost/Benefit Analysis, Strategic Position, Competitive Analysis, and so on. A good example of a partnership would be an adventure tour service provider pitching an arrangement with a local hotel. Marketing a sports company or team? Then you'll include topic pages with titles like Marketing Plan, Market and Audience, Sales Plan, and so on. If you are writing a business plan to start or expand a business, include financial details with topics like Funding Request, Repayment Plan, Location Analysis, Competitive Analysis, Budget, Cash Flow, Balance Sheet, Company Operations, etc.
They lead to entrepreneurs skimming over the research component leading to a proposal that is disjointed and fails to make a cohesive business case. Having a sample business proposal as a guide detracts from the entrepreneur engaging fully in the business planning process in that they will have only a cursory understanding of the finer details of their proposal. It will not prepare the entrepreneur for detailed questioning around their business strategy and by association their financial projections. We have seen this all too often in presentations for equity finance. It is glaringly obvious when someone does not understand the proposal intimately and this devastates credibility and trust, virtually nullifying your chances of convincing an investor to part with their cash.