By Constance Morris at January 21 2020 08:08:28
Information around target customers is not based in empirical fact, more observational opinion. Competitor Analysis is obsolete and doesn't track minor competitors or industry trends that could present opportunities. The business strategy doesn't intuitively line up with the financial projections of the business. Financial anomalies are frequent. The level of analysis in the financial section is low. Elevator analysis (only observational comments) is a glaring sign that no detailed analysis has been undertaken. The language style in the business proposal is inconsistent and in different tenses. The structure of the business proposal in terms of the content lay out does not flow intuitively. Think trying to fit a square peg into a circle! The proposal doesn't make a definite conclusion or sound argument to invest (or lend). The lack of analysis leads to inadequate risk mitigation leaving many questions unasnwered.
If you're in the business of sports, the odds are that you are perpetually seeking new clients. In days past, you could get by with a phone book listing, maybe a newspaper ad, and word_of_mouth recommendations. Those days are long gone. These days, the competition is fierce. Whether you are opening a new franchise, recommending an employee health program, starting a youth sports program, or engaged in adventure tourism, you need to know how to write a proposal to pitch your idea or services.
Don't send your proposal out before you proofread all the pages. Remember that spell check cannot catch words that are correctly spelled but misused. It's always a good idea to enlist someone who doesn't know your work to do a final proofing pass, because all writers miss errors in their own work. Finally, save your proposal and then deliver it to your potential client or funder. The best delivery method will depend on your relationship with the recipient. It's common to email a PDF file to a client, but you may want to make a personal effort and hand deliver a printed proposal to show you're willing to go that extra mile.
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.