By Clifford Contreras at January 18 2020 18:54:54
The introduction should include a Cover Letter and a Title Page. In the Cover Letter, deliver a personal introduction, provide your company contact information, and include a call to action_a request for whatever you want the reader to do next. The Title Page is pretty obvious. It's a page that introduces your proposal and highlights the project or services you are pitching. Some examples might be "New Shoreline Youth Soccer League Program," "Improving Employee Performance with an In_House Exercise Center," "Opening a Yoga for Life Franchise," or "Aquatic Sports Partnership with Seashore Hotels."
There are many very good examples of sample business proposals on the Internet, but there are also some scarily bad examples being held up as first class efforts. Having spent the last 20 years as a professional banker and investor I can say this with some degree of confidence. The bottom line is that even if you do manage to stumble upon a great example it won't be relevant to your unique business or the market dynamics that pertain to your business idea. The parties who will assess your proposal and decide whether to invest are generally well trained and experienced. They read hundreds of these documents every month and can spot a copy and paste job a mile a way.
What is The Solution? This might all seem a little bleak but there is an easy solution to this dilemma and it demands a little more of your time and effort in return for a deeper understanding of your business. You have to learn to write a business proposal rather than using a sample business proposal to take a short cut. Don't do the latter as it will make the experience of approaching investors and financiers unnecessarily painful and will dilute your experience of creating your vision from scratch and your strategic understanding of your own business. Plus, you will be found out!
Finally, to wrap up your proposal, persuade your client or funder that you are the right choice for the job by adding pages like About Us / Company History, Capabilities, Our Clients, References, Credentials, Awards, and Testimonials. Include everything you need to convince your client or funder that you can be trusted to deliver on your promises. Conclude your proposal with a call to action: ask for the client's business or support, tell the customer where to subscribe or purchase your goods or services, or request a meeting for further discussion.