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By Jennifer Clark at February 14 2020 14:14:17

As a general rule to prepare for writing any kind of proposal, your first step should be to consider who will be reading your proposal. Gather information about the organization you're pitching to so that you can present a proposal tailored to your readers. Yes, that might take more effort than writing a generic version, but you will be rewarded by crafting a tailored proposal that is much more likely to be accepted.

The next section of the proposal focuses on the details of the services or project you are proposing. Describe the goods and services you are offering, how a project will be built and managed, the costs and benefits, and so on. If you are pitching your health club or gym services, include topics such as Services Provided, Services Cost Summary, Options, Packages, Classes, Facilities, Equipment and so on. If you are asking for funding or support for a youth sports program, you'll want topics such as Funding Request, Use of Funds, Facilities, Equipment, Programs and Activities, Approach, Coaching, Training Plan, and so on.

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To pitch a project such as a public center or putting a gym inside your business, you'll want pages with titles like Benefits, Features, Recommendations, and Installation Schedule. Are you pitching the next hot health product, trying to persuade a company to carry it in their inventory? Show how they will benefit from carrying your new product by including pages explaining Benefits, Features, Return on Investment, and your Wholesale Price List. Maybe you are trying to license your new product idea for someone else to produce. If that's the case, you should include topics like Market Share, Patents, Trademarks, Licensing, Manufacturing, and Distribution.

They lead to entrepreneurs skimming over the research component leading to a proposal that is disjointed and fails to make a cohesive business case. Having a sample business proposal as a guide detracts from the entrepreneur engaging fully in the business planning process in that they will have only a cursory understanding of the finer details of their proposal. It will not prepare the entrepreneur for detailed questioning around their business strategy and by association their financial projections. We have seen this all too often in presentations for equity finance. It is glaringly obvious when someone does not understand the proposal intimately and this devastates credibility and trust, virtually nullifying your chances of convincing an investor to part with their cash.

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