By Clifford Contreras at February 14 2020 12:31:24
Thinking of sending out a one_size_fits_all cover letter, along with a list of services and associated prices? That's a mistake commonly made by inexperienced proposal writers. Don't do it. A proposal is not a brochure. A proposal is a document intended to persuade someone to give you their business or funds. To be successful, you must gain their trust and make them understand that you can deliver the services to those who need them. A price list cannot substitute for a real proposal.
If you're in the business of sports, the odds are that you are perpetually seeking new clients. In days past, you could get by with a phone book listing, maybe a newspaper ad, and word_of_mouth recommendations. Those days are long gone. These days, the competition is fierce. Whether you are opening a new franchise, recommending an employee health program, starting a youth sports program, or engaged in adventure tourism, you need to know how to write a proposal to pitch your idea or services.
There are many very good examples of sample business proposals on the Internet, but there are also some scarily bad examples being held up as first class efforts. Having spent the last 20 years as a professional banker and investor I can say this with some degree of confidence. The bottom line is that even if you do manage to stumble upon a great example it won't be relevant to your unique business or the market dynamics that pertain to your business idea. The parties who will assess your proposal and decide whether to invest are generally well trained and experienced. They read hundreds of these documents every month and can spot a copy and paste job a mile a way.
After you have all the writing done, it's time to focus on making your proposal look good with some color and graphics. You can use colored page borders, use custom bullet points or distinctive fonts, and include your company logo. Don't go overboard or get too fancy, though, or your message may get lost among the visual distractions.